Hagen Espresso Bar

Visual identity for espresso bar in London.

The name Hagen is a reference to Copenhagen and the owner who is danish wanted a concept that offered a Scandinavian atmosphere, hygge and not least good coffee. The logo is designed with a contemporary take on a traditional feel. 

The first espresso bar opened in 2017 in Chelsea. Today Hagen has 14 bars in London.

Agency: Yellow Advertising